Acura wasn’t just seen—it was felt. We embedded the brand in culture, partnering with icons like Drake, Big Sean, and Ludacris to create unforgettable moments. From music video placements to live fan chats, Acura resonated where the beat of culture is strongest. During awards season, we pulled off Valet Blitz: two NSXs stole the spotlight at the hottest venues, wowing 22K tastemakers and trendsetters—for just 35 cents per impression. By showing up where music, luxury, and lifestyle collide, we didn’t just showcase Acura—we made it a cultural icon.