To relaunch the Honda Fit, we turned it into a game—consumers could win one if they could find it. We enlisted three rising street artists to design custom game boards for each target city, bringing vibrant energy to the campaign. The excitement didn’t stop there: we produced a dynamic 30-second spot featuring Questlove, centered on the idea of "finding your fit in life." The spot resonated so strongly with Honda dealers that it ran for three years, proving the power of creativity and cultural connection.