How do you grab the attention of the millennial slasher generation—those juggling careers, passions, and side hustles—with a vehicle that’s equally versatile? You speak their language and make it fun. For the Honda HR-V, we launched the *Part Beauty. Part Beast.* campaign, showing off its power and style in a way that hit home. The result? One of Honda Dealers’ most-downloaded social campaigns ever, dominating local media buys. We didn’t stop there. To spotlight the adaptability of the Honda Fit, we showcased its ability to handle it all—cycling, camping, moving—whatever life throws at you. Add to that comedic scripted bits with influencers like "Renny" and rising millennial actors, and we created content that not only resonated but connected. Bold, relatable, and undeniably hot—this was Honda for a generation that does it all.