To launch the 10th generation Honda Civic, we created a campaign as bold and unique as the redesigned car itself. Partnering with Street Dreams, a celebrated collective of photographers, we rolled out the #NextMilestone tour—bringing together photographers and Civic owners for meet-ups in cities like Los Angeles, Austin, Washington D.C., and New York. The campaign ignited massive engagement, resulting in over 12 million pieces of user-generated content. Its success was so impactful that it shaped Honda’s media strategy, inspiring the creation of a 30-second broadcast spot that highlighted both the meet-ups and the Civic’s cutting-edge design.