Snapchat Originals has proven to be a winning strategy for attracting and retaining users across all age groups. By delivering high-quality, engaging content, Snapchat sets itself apart from other social platforms, offering users a one-of-a-kind entertainment experience. The integration of AR technology takes this to the next level, creating immersive, interactive content that keeps users coming back. This approach has built a loyal audience that spends more time on the platform, giving advertisers more opportunities to effectively connect with their target markets.